Tag Archives: United States

China Even Catches up in Marketing

Today, nearly every label about the origin of an article we see says China.

But we still have an advantage here in the US – we are better at marketing, right? This reminds me of an old saying back in Germany in the sixties and seventies, where it was common knowledge (at least amongst Germans) that “Germans invent it, Americans market it, and Japanese make it cheaper.

The part about the Japanese making things cheaper has certainly now shifted to the Chinese, but we can live with that because here in the US, we are still the best in the most important part of making money – Marketing!

But the following picture shows that everything is changing again. Anybody who can market and sell ‘Diet Water’ must be the best in marketing!