Tag Archives: Marketing

Work that turns into Work

Today – and last week – I had two days where I really understood why outsourcing could be a good thing.

Gigi and I sell real tangible goods – tie-dye 2.0, also called mudmee tie-dye. Gigi is the part of our enterprise who creates the products and who also takes them out to art and craft show. I just sit in the house and stretch out my feelers to potential customers through the internet.

For me, building the site and programming the whole inventory and order handling was the self-assigned internship to learn how to deal with the web. I also learned a lot about marketing which I did not have to do much of when I was only dealing with very few clients in the high-tech and scientific programming, something I had done before venturing out into the new realm of the web.

These last two weekends we had added two new types of shirts that had already created good responses at shows and now our mailing list responded very well. So, after the waves calmed down a bit, I was working till late into the night to process all those orders.

Initially each and every order was met (by me) with big excitement and a quick trip to the paypal backed to print the shipping label and get those items out. Don’t get me wrong, I love it when there are so many orders that it takes me all night to get them ready for shipping – but I also understand why outsourcing can be a real good thing.

Yet before  I can even consider outsourcing I would probably have to ‘blackbox’ my system some more. As it was all handcrafted, there are still some elements in my system that are only obvious to me – because I built them – but not black-boxy enough, so that I  could just hire somebody and let him or her do the order processing.

In case you are a bit curious what this is all about – I am speaking about Mudmee Tie-dye at  JustZen.

The Most Intelligent Guy on the Internet

The Most Intelligent Guy on the InternetYes, you found him – the most intelligent guy on the internet, me, Merlin Silk! Now for me the question arises, why did you actually look for this elusive most intelligent guy on the internet – why not the most handsome guy on the internet.

Admitted, you probably would have come here too.

You might be wondering why there is a page for this oh so intelligent guy making waves on the internet. Let me tell you what’s behind this post here.

It is actually a research project in SEO (Search Engine Optimization for all of you who are not involved in internet marketing.) I thought about a search term like intelligent guy in the world or maybe the internet to optimize a page for to see what I will have to do to rank on the first page of Google.

I did not want to make it too difficult for me by selecting a search term like “coolest guy on the internet” – that is taken by a master of SEO, so I thought I might tackle that later.

There was no page that was actually titled The Most Intelligent Guy on the Internet, so I thought I go for this one.

Search engine optimization is really an interesting game to play. It requires the willingness to play games with the big players on the internet, you certainly need some intelligence to grasp all the rules, but you don’t really have to be a guy, a gal will do just as well.

Often people who do SEO think they are battling the search engines to subdue them to show their pages at the top of search results, but this is actually not true. The real target is the other website that competes for that position in the search engine. If there is no competitor you have it very easy to find your spot at the top of Google. But then again what would it be worth if nobody is interested?

With the internet and so many intelligent guys and gals on it – if nobody is searching what you have to offer there is probably no interest.

Anyway, if you want to help out making me indeed the most intelligent guy on the internet put a link to this article on your web site or blog with the link text that’s a bit varied from the standard title of this page.

Why don’t I give a few examples of what you could paste into your post.

A pretty smart guy

Make sure not to break a line where it should not be broken.

A rather intelligent guy on the internet
The most intelligent guy on the internet
This guy thinks he is so smart on the internet

OK – let this be enough – thanks!