A Lesson in Search Engine Optimization

Search engine optimization (SEO) is a challenging field that I have myself involved in. It is like one big puzzle of little pieces of information how Google is doing this and how Yahoo is doing that. Once the pieces of the puzzle come together closer and closer we actually get an image of how this all might work.

Backlinks are the big item of highest value. A backlink is a link from another site to the one being optimized. Google sees that as a vote for the site – Google listening to the ‘word of mouth’ of the internet.

Now, if an ax murderer is talking highly about you that might not be considered a good vote for you and your character. That means Google is looking for ‘quality’ links, it is disregarding links from sites that just list one site after the other. The question is then what is a ‘good’ link, and this article is an attempt to find out.

I will report how it went.