Dec

26

A Lesson in Search Engine Optimization

Filed under Computer, Marketing |

Search engine optimization (SEO) is a challenging field that I have myself involved in. It is like one big puzzle of little pieces of information how Google is doing this and how Yahoo is doing that. Once the pieces of the puzzle come together closer and closer we actually get an image of how this all might work.

Backlinks are the big item of highest value. A backlink is a link from another site to the one being optimized. Google sees that as a vote for the site - Google listening to the ‘word of mouth’ of the internet.

Now, if an ax murderer is talking highly about you that might not be considered a good vote for you and your character. That means Google is looking for ‘quality’ links, it is disregarding links from sites that just list one site after the other. The question is then what is a ‘good’ link, and this article is an attempt to find out.

I will report how it went.


Posted by Merlin Silk - December 26th, 2007

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5 Comments so far

  1. Manuel on December 30, 2007 2:25 pm

    Hi Merlin,

    Manny from stompernet here :) just droping a line to say hello and following your test…

    Manny

  2. Merlin Silk on December 30, 2007 3:54 pm

    Hi Manny,

    glad you stopped by. No results so far, just waiting for Google ;-)

    Merlin

  3. Merlin Silk on January 9, 2008 6:02 pm

    Yes, I can report success. This blog actually passes on value to other sites linked to. We would expect this from a PR5 site, but it’s still nice to have a scientific confirmation.

  4. thacker on June 10, 2008 7:53 pm

    Hey Merlin saw this link from the stomper forum. What did you find in this test?
    Thanks,
    Tony

  5. Merlin on June 10, 2008 8:30 pm

    Hey Tony,

    positive results - Google considers this a good link, even after this long time now. Do a search for the exact phrase of the anchor text above and see what Google finds ;-))