Competitive advertisement was something I needed to get used to after settling in the US. During this time in Germany where I had gown up, that was not something that was done. It was, as far as I know, against the law.
I remember making fun of American commercials for Coca Cola where somebody drinking Pepsi just threw up. I mean we exaggerated, but this was how weird we considered American commercials to be.
Obviously I got used to them – and now I am enjoying them, especially when there is a commercial that makes fun of a commercial.
A very good target are certainly all these Mac v. PC commercials. There are great commercials that take this idea – funny that even the Mac advertisement is copied – and use it, mangle it and turn it on its head.
Here is a great example:
If you can’t view it here, check it out on YouTube.And then there is the other kind of commercial that makes you go wow!
http://video.google.com/videoplay?docid=-3182711082396344549If you can’t view this one here either, check it out on Google.
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